Hannah Serena Goldstein – hannahserena13@gmail.com
FREELANCE COPYWRITER, July 2019 – present
Luxury-travel brands. Directly or through agencies, clients have included Hyatt and Thompson Hotels, Bespoke Real Estate, Rosewood, Waldorf Astoria, PayPal, and more.
• Produce engaging, search-optimized emails, website copy, and blog posts for range of clients
• Optimize copy for retention and conversion goals in collaboration with marketing, merchandising, and design teams
• Source relevant high-quality imagery according to intellectual-property laws and company guide
HEAD COPYWRITER ← CONTENT EDITOR ← EDITORIAL ASSISTANT, April 2015 – March 2019
Secret Escapes US – cross-published on Jetsetter and GILT
• Created sales copy for Four Seasons, Ace, Auberge, and Viceroy properties and more than 1,500 other hotels and resorts
• Developed promotional microsites for WOW air and the Palm Springs and Chesapeake tourism boards
• Managed strategy for Facebook page with 430k followers and other social-media accounts
EDITORIAL ASSISTANT, December 2014 – March 2015
Thrillist
• Pitched and wrote news posts, including the most widely shared such post in company history
• Copy-edited and sub-edited culture roundups, event summaries, and features
• Tweeted on individual city accounts, as well as central account during holidays (then 83.3k followers)
ASSOCIATE EDITOR, March 2014 – September 2014
Galavante
• Planned, researched, and built style and travel articles in partnership with Managing Editor
• Created sponsored content with Viceroy, Alto Atacama, Coppola Resorts, and other leading brands
• Uploaded content, images, and related assets directly to the company CMS
EDITORIAL ASSOCIATE ← INTERN, September 2013 – January 2014
ThePurplePassport.com
• Reviewed more than 60 restaurants, shops, and lounges in seven cities for company guides and blog
• Transformed Pinterest into top source of new traffic within first month managing account strategy
CONTRIBUTOR ← EDITORIAL INTERN, June 2010 – May 2012
Condé Nast Traveler, Time Out New York, Interior Design, United Airlines magazine, and Airtran magazine
• Transitioned from researching and fact-checking content, to pitching/writing when respective internships were over
• Collaborated with respective publications' art directors/design teams on infographics for print editions
Education
Nonfiction workshop, July 2018
Virginia Quarterly Review Writers’ Conference, University of Virginia
B.A. HISTORY, May 2013 – GPA 3.64, Dean’s List
Barnard College, Columbia University
Activities: Head Teacher, Artists Reaching Out creative-writing education program; Culture Editor, Bwog (Columbia University blog); President, La Società Italiana of Columbia University
Additional Skills and Qualifications
Computer Microsoft Office, CMS (Wordpress, Drupal, CQ5), Photoshop, social media utilities (Facebook, Twitter, Pinterest, Google+), basic html, blogging platforms (Wordpress, Blogger, Tumblr) Fashion styling assistant stylist on weddings shoot for Westchester magazine, styling and design courses at Fashion Institute of Technology Languages conversational Italian and Spanish, basic French